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Church Internet Marketing

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Church Internet Marketing

PPC advertising management for churches.
PPC stands for pay-per-click.  You see these ads on Google or Yahoo on the side or at the top when you search various topics. Here's an example of what a ppc ad may look like:

The "searcher" who clicks on your listing is specifically searching for your "product/service" as determined by the selected search term. This delivers a more qualified prospect to your site when they are most likely to act. As an advertiser, you benefit because you know you are getting targeted traffic for search terms that you select.

For example, if you were searching for a new "camera" on google, you may see ads for Best Buy, Kodak, Wolf, or whatever company was paying for advertisments.

Businesses have been using this tool for years and it has increased their success of generating revenue. If businesses are doing it, why shouldn't churces? Churches can use internet advertising to evangelize and inform searchers about local church's and events.

In order to arrive at the top of these results, you must be one of the top bidders. Your bid is the amount that you are willing to pay-per-click.

Online ads can be more effective than traditional ads because of the ability to target people who are already searching for a ministry like yours. It's not so much of a shotgun approach, but rather a calculated one to promote your church to the online searcher. You can select the page you want your ad to point to. Depending on the key words you are targeting, there are a number of page combinations you may use to bring people to your site and ultimately to your church.

Natural Rankings site optimization
So how does your church show up in what we call the “natural, or organic rankings?”  These are the search results that are in the middle area and not on the sides.

Assimilation strategies using the internet
What if you could build a specific page for a specific event.  Then you could advertise on the search engines and point people to that page.  Here’s an example:

Lets say Vacation Bible School is around the corner.  You can design a search campaign so you can be found when people search words like “VBS”, “Vacation Bible School”, or “Children’s Bible School" in your local area.

Next, you can design a landing page specifically for VBS.  Maybe you want to play a streaming flash video from last year immediately when someone comes to the page.  Think about it, whatever your upcoming event is, you can advertise with great effectiveness on the internet! What about the Christmas program, the Easter production, the men's golf retreat, the women's spa retreat, the big concert, as you can see, there are so many ways to creatively reach people online who ARE searching.

Streaming Flash Video
This is hot and will only get hotter. As you will see in the coming year, video will take the internet because of flash video. 98% of internet users are streaming flash video ready. There is no wait time for large file downloads, and no need to find the right player. With streaming flash video the user sees the video immediately.